USA · UK · UAE · Pakistan — remote, open for new work
Every dollar you spend, traceable to revenue.
I plan, buy and scale paid media, and I build the measurement underneath it first. Fifteen years, sixty-four brands, five markets, and a record I'll show you the method behind.
Last 3 years
Last three years, across thirteen live Meta and Google accounts, read from the Meta Marketing API and Google Ads in October 2026. Offline revenue from phone, WhatsApp and in-store sales is excluded, so these are understated.
Sixty-four brands, five markets
Selected results
Four accounts, four different definitions of winning.
Practice
Measurement first, then media, then scale.
Most accounts I inherit are not underspending. They are spending into a measurement layer that lost a third of its conversions to browsers, consent rules and duplicate events — so every optimisation decision after that was made on the wrong numbers. I rebuild that layer before I touch a budget.
01 — Media
Planning, buying and scaling
Channel mix built around your margins and your market, judged on the one metric your business actually runs on: return, cost per lead, or cost to reach.
02 — Measurement
Tracking you can defend
GTM, GA4, server-side tagging and the Conversions API, deduplicated so a single purchase is counted once rather than three times — then documented and handed to your team.
03 — Leadership
Senior cover without the hire
Fractional growth leadership, account audits and team bootcamps, from someone who has been teaching digital marketing since 2017 and still runs the accounts personally.
Discretion
I won't show you a client's account. That's the point.
Plenty of consultants will screen-share someone else's ad account to win your business. Whoever does that for you will do it with yours. Here is what you get instead.
On the call
Your account, opened
Thirty minutes in your Ads Manager, Google Ads and GA4, working through what your numbers are doing. A better test of me than watching someone else's dashboard.
On this site
A stated method
Where every figure came from, over what window, on whose attribution, and what is deliberately left out of it.
From day one
Built in your accounts
Business Manager, Google Ads, GA4 and containers all stay yours. You can audit the live work any day you like — no reference call required.
On request
A worked example
An anonymised account structure and testing plan from a comparable category, so you can see how I build before you hire me.
Thirty minutes, no charge. Share your market, budget and goal, and I'll come to the call with a view already formed.
Brief
Tell me what you're working with.
Two minutes. I come to the call having already formed a view, and you keep the fix list whether or not we go further.
Your email app should have opened with the brief drafted. If it didn't, open it here — or WhatsApp me on +92 333 3251441.